AI Insights · Timothy · April 2025
Top Health and Fitness Apps on iOS in Europe Q1 2025
Explore the performance trends of the top health and fitness apps on iOS in Europe during Q1 2025, based on Sensor Tower data.
In the first quarter of 2025, the health and fitness app market on iOS in Europe showcased notable trends in downloads, revenue, and active users. According to data from Sensor Tower, the top five apps in this category demonstrated varied performance metrics.
Flo Cycle & Period Tracker from Flo Health UK Limited experienced fluctuations in weekly revenue, peaking at approximately $757K in mid-March. Downloads showed a gradual decline from 187.9K in early January to 115.9K by the end of March. Meanwhile, active users remained relatively stable, averaging around 11.6M throughout the quarter.
YAZIO: AI Calorie Tracker reported a high initial revenue of $1M at the start of the quarter, which settled to around $624K by the end of March. Downloads decreased from 169.8K to 140.7K, while active users saw a slight increase, reaching 2.25M by quarter's end.
Strava: Run, Bike, Walk showed strong revenue metrics, climbing to over $1.1M in late February. Downloads increased steadily, reaching 141.8K in the last week of March. The app's active user base grew consistently, peaking at 8.1M.
Yuka - Food & Cosmetic Scanner maintained stable revenue patterns, with slight increases noted in March, ending at around $38K. Downloads remained strong, averaging close to 95K weekly. Active users also saw an upward trend, ending the quarter at 3.55M.
Finally, MyFitnessPal: Calorie Counter had a varied revenue pattern, starting at $483K, dipping mid-quarter, and closing at $469K. Downloads followed a similar pattern, ending at 89.2K. Active users peaked at 1.85M in late January before stabilizing around 1.68M.
These insights from Sensor Tower highlight the dynamic nature of the health and fitness app market in Europe, providing a glimpse into user engagement and monetization trends. For more detailed analysis, visit Sensor Tower's platform.